Giorgio Leidi
Selected work

EatRosetta

Food, illustration and shared experiences.

Brand identityContent & photographyEvents
About the project +

Visual identity, illustrated characters, event communication, merchandise and food photography for Rosetta.

Rosetta — photograph selected by Giorgio Leidi
Rosetta — photograph selected by Giorgio Leidi
Rosetta — photograph selected by Giorgio Leidi
Rosetta — photograph selected by Giorgio Leidi
Rosetta — photograph selected by Giorgio Leidi
Rosetta — photograph selected by Giorgio Leidi
Rosetta — photograph selected by Giorgio Leidi
Rosetta — photograph selected by Giorgio Leidi
Rosetta
01 / 08

A visual identity carried through drawings, printed pieces and shared experiences.

Food served at Rosetta Party 0Rosetta character in white over the event photograph
AI-assisted concept of a green Rosetta cup with a relief logo, photographed in direct-flash style
The Rosetta illustration family: five food characters, coffee maker, glasses, fork and expressive details in warm white on dark green
Rosetta T-shirt concept with the original wordmark, illustrated mascot and TO / PI print, folded over a chair
Preparing gnocchi in a home kitchen

T-shirt concept / Gnocchi in the kitchen

Rosetta Party 0 black record sleeve concept with the original illustrated characters
Rotating black Rosetta vinyl concept with green illustrations, lighter circular motif and visible grooves through the print

Party 0 / Record sleeve and vinyl concept

Rosetta Toronto–Pisticci: brand-green paper cards with a blind letterpress logo and white typography
Guests sharing food at Rosetta Party 0
Fresh handmade gnocchi on a floured wooden board

Unseen Toronto / Photography: Alex Mambrini · Original post

Brand & community

A visual identity brought to life through food, content and shared experiences.

50–80

Guests per event

Intimate gatherings built around Italian food and shared tables.

Sold out

Every event

All Rosetta events held to date have sold out.

Instagram

Brand & event communication

Visual storytelling, photography and event updates.

@eatrosetta ↗

Event attendance is an estimate per event. Attendance and sold-out status supplied by the project owner, November 2026.