THE PREPARATION
Company & role
Orobica Pesca brings seafood to restaurants and home kitchens through its stores, delivery service and Cooking Lab.
My role connects the stories, campaigns and creative production behind that offer.
Project context & my role
Marketing & Content Specialist, 2025–present. Campaign planning, creative coordination, content production and reporting across social media, website, email and retail.
The work below brings together three objectives: celebrate the company’s story, make delivery tangible and invite customers into the kitchen.
01 / THE PEOPLE
Five years in Stezzano.
To mark five years in the Stezzano headquarters, the anniversary campaign returned to the founder’s story and the people behind the business.
Stezzano
2021–2026
My contribution: campaign concept and marketing coordination.
Film production: Oki Doki Film · Italian audio with English subtitles02 / THE FOOD & THE SERVICE
Delivery.
Product photography, preparation films and a menu connect the food to the service.
THE SERVICE
Orobica Pesca Delivery.
My contribution: campaign planning, content coordination and menu development.
Original campaign photography, films and menu. Original office campaign artwork, presented with a cropped composition.03 / THE EXPERIENCE
Cooking Lab.
Cooking Lab makes the product an experience: a course to discover, book and take part in.
COOKING LAB
I Grandi
Classici
Course promotion & event recap
My contribution: campaign planning and creative coordination; editing the I Grandi Classici recap.
Reporting example / Cooking Lab
Internal GA4 reporting recorded 182 page views during 1–31 August 2026 and 339 during 1–21 September 2026. The periods differ; page views are not bookings or unique visitors and do not establish campaign attribution.
More selected content Product education & photography
A recurring presenter-led format and texture-led photography extend the product stories across social content.
Impact
+82%
Instagram interactions
1,649 interactions, up from 907 in the same period last year.
September 1–October 26, 2026 vs. 20255.1K
Active website users
5,154 active users and 13,923 page views recorded across the website.
August 1–October 26, 2026 · GA4A more cohesive brand presence
Photography, films and campaign materials brought together across social, web and retail.
A repeatable content system
Recurring formats for product stories, delivery and Cooking Lab.
View analytics & measurement notes
Account-reported interactions: 907 → 1,649 (+81.8%). Shares: 93 → 139. Comparison: September 1–October 26 in 2025 and 2026.
Account views fell from 243,673 to 87,931 over the same period. Results include reported account activity; paid and organic activity have not been separated. These figures do not establish individual campaign attribution.
Website
August 1–October 26, 2026: 5,154 active users, 13,923 page views and 6,728 sessions, including 3,475 engaged sessions.
GA4 reporting excludes the identified trafficheap.cc source and the staging hostname. These are recorded volumes during the period, not a measured increase or traffic attributed entirely to campaigns. August is the first full month after the documented July tracking start.
Sources: Instagram account insights via Windsor.ai and Google Analytics 4. Reviewed October 27, 2026. Qualitative outcomes describe the work shown above; they are not measured changes in audience perception. Continuous marketing management began in June 2026.